The newly launched online betting brand, 7bet, has become the Official Betting Partner of the London Lions—a partnership that unites two organizations deeply rooted in innovation, excellence, and community impact. This collaboration marks a significant step in elevating basketball culture and enhancing the fan experience across the UK.
“At 7bet, our core values emphasize innovation, fairness, and responsibility. We are dedicated to creating meaningful connections through sports, fostering trust, and empowering communities. The London Lions embody these same values, standing at the forefront of British basketball culture with their passion for the game and commitment to sustainability, inclusivity, and community outreach,” said Justinas Šliažas, CEO of the international 7bet brand.
“Basketball is at the heart of 7bet’s story, and our operations and sponsorships reflect a deep-seated commitment to the sport. By partnering with the Lions, we are reinforcing this connection and supporting the growth of basketball across the UK.”
The London Lions, renowned for their rapid growth and ambition, are poised for an exciting future – domestically in Super League Basketball and internationally through strategic collaborations with elite organisations. Fresh off their impressive run to the EuroCup semi-finals last season, the Lions are further solidifying their position as a powerhouse in European basketball. This partnership aligns seamlessly with their mission to expand the reach of basketball, foster a vibrant and inclusive fanbase, and make the sport accessible to all.
“We are thrilled to welcome 7bet as our official betting partner, a dynamic and growing brand that shares our vision for progress and excellence. Both the London Lions and 7bet are on an ambitious journey of growth, and together, we’re excited to create a synergy that supports our goals and benefits the UK sports industry as a whole. With 7bet’s commitment to responsible gaming and community values, we believe this partnership will significantly contribute to fostering a vibrant basketball culture. The London Lions are under new ownership, and with this fresh start, we’ve set ambitious goals for the next three seasons. Through a redefined commercial structure and a mission to conquer the biggest stage in European basketball, we aim to use basketball as a catalyst to build a stronger sense of community, culture, and sport across London.” said Lenz Balan, the CEO of the London Lions.
This collaboration will deliver exclusive fan engagement opportunities, including game-day activations, community initiatives, and immersive digital experiences designed to bring fans closer to the action. Together, the two parties are committed to creating unforgettable moments for basketball enthusiasts while driving the sport’s growth across the UK.
Stay updated on upcoming events and initiatives by following 7bet.co.uk and the London Lions on social media. Together, we are building a legacy that celebrates excellence, unity, and a shared passion for the game.