Melanie Gervasoni

Meet Melanie Gervasoni

Melanie Gervasoni

I've been a copywriter for almost 10 years now. The job, broadly, is getting people to read things they were fully prepared to scroll past. At 7bet, what I write about is sports and casinos.

Areas of Expertise

English football

Major tournaments

Pre-match analysis

Betting markets

Tennis

Basketball

Writing Approach

The stuff I’m proudest of is the articles you finish reading and come away actually understanding the game a bit better. I try my hardest to keep my English as plain as possible so that even beginners can grasp the topic.

How Do You Stay Up to Date?

  • Stats and analytics platforms for form, xG, and head-to-head numbers
  • Official league and club sites for confirmed team news and lineups
  • Football news outlets, both British and continental press
  • Odds movement across the books
  • Watching live sports, obviously

Approximate published articles: I must have written more than 800 articles throughout my career – these are a few I particularly enjoyed writing for 7bet.

Education & Languages

  • I have a degree in Marketing, Sales and Export Management, which sounds grander than my daily to-do list usually is, but it's how I ended up writing for a living.
  • I work in two languages: Italian, my native language, and English, which I'm fluent enough in to argue about football.

Articles by Melanie Gervasoni

Sports betting
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Football

What Is Fixed Odds Betting in Football?

Fixed odds betting in football refers to placing a bet at a set price that does not change once the wager is confirmed. It is commonly used across football betting markets, including match results, goals, and player-based selections. This type of betting is widely applied across domestic leagues and international competitions. The way markets are structured can vary depending on the competition format. For example,  various football leagues differ for bettors across Europe, with each country’s league having different scoring trends. Understanding how fixed odds betting football works helps explain how prices are displayed and how returns are calculated.   What Does Fixed...

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Football stadium
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Football

Premier League: Crystal Palace vs Arsenal | Betting Odds

Twenty-two years on from the Invincibles, Arsenal arrive at Selhurst Park as Premier League champions again – the title sealed on Tuesday night when Manchester City could only draw 1-1 at Bournemouth.  Matchweek 38 of the Premier League on Sunday 24 May at 16:00 BST now serves as a low stakes warm down, with a Champions League final against PSG in Budapest six days later weighing on every Arteta selection call. Crystal Palace, 15th in the PL table, have their own date with European silverware against Rayo Vallecano in the Conference League final three days after this, and will likely be...

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Football ball
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Football

Premier League: Brighton vs Man United | Betting Odds

Four months on from Brighton's 2-1 raid at Old Trafford, the same two sides reconvene at the American Express Stadium with the season's final whistle in earshot. Matchweek 38 of the Premier League lands on Sunday 24 May, kick-off 16:00 BST in Falmer – every fixture across the country starting simultaneously, the league's traditional safeguard against closing-day shenanigans. United arrive third with Champions League football already secured, while Brighton sit seventh and need to hold their nerve: the Seagulls' Europa League place is on the line, with the chasing pack a result away from knocking them off it.   Brighton vs Man United...

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Football stadium
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Football

Scottish Cup Final 2026 – Celtic vs Dunfermline Athletic: Preview & Betting Odds

The Scottish Gas Scottish Cup Final 2026 The 141st Scottish Cup Final is set for one of the most compelling match-ups in the competition's long history. Celtic, the 42-time winners of the trophy and one of the most decorated clubs in world football, take on Dunfermline Athletic, a Championship side managed by former Celtic captain and manager Neil Lennon, in what promises to be a Hampden occasion unlike any other. The match takes place on Saturday 23 May 2026 at Barclays Hampden Park in Glasgow, kicking off at 3pm BST. It is the 141st edition of the Scottish Cup, the second...

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uefa europa league stadium
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Football

Europa League Final: Freiburg vs Aston Villa | Betting Odds

Forty-four years on from Aston Villa's European Cup triumph, the Birmingham side return to a continental final, this time on the banks of the Bosphorus and with Freiburg standing in their way. The 2025/26 UEFA Europa League decider kicks off on Wednesday 20 May at 20:00 BST inside Beşiktaş Stadyumu, Istanbul. For Julian Schuster's Freiburg, the night marks a first European final in the Bundesliga club's history. For Unai Emery, who has lifted this trophy four times already, it's a shot at a record fifth and a chance to end Villa's three decade wait for major silverware.   Freiburg vs Aston Villa...

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Football players battle for ball
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Football

Conference League Semifinal: Crystal Palace vs Shakhtar Donetsk | Betting Odds

Two goals down, one game to save it. Shakhtar Donetsk arrive at Selhurst Park on Thursday 7 May (kick-off 8 pm BST) for the second leg of their UEFA Conference League semi-final knowing nothing short of a defining away performance keeps them in the tie. Crystal Palace, FA Cup holders and now 90 minutes from a first European final, hold a 3-1 aggregate lead courtesy of Ismaïla Sarr's 21-second opener in Krakow, Daichi Kamada's strike from a long throw, and Jørgen Strand Larsen's late chip. The final in Leipzig, on 27 May, is within touching distance for Oliver Glasner's side.   Crystal...

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Football match sideline
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Football

Premier League: Everton vs Manchester City | Betting Odds

Sky Sports' Monday Night Football lands in Liverpool on Monday 4 May, with Manchester City heading to Hill Dickinson Stadium for the first time since Everton's summer move from Goodison Park. Kick-off is set for 20:00 BST. The visitors are temporarily on the podium in second place right after Arsenal and have only five fixtures left to settle the title, with no margin for slip-ups. Everton, comfortable in mid-table, have little riding on the result themselves but spoiling a championship contender's evening on a fresh stretch of home turf would do nicely.   Everton vs Manchester City – Betting Odds The Everton vs...

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Football stadium
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Football

Premier League: Chelsea vs Man United | Betting Odds

Chelsea and Manchester United, two sides on sharply different trajectories, collide at Stamford Bridge on Saturday 18 April for the Premier League Matchweek 33. Kick-off is at 20:00 BST. With both clubs under new managers (Liam Rosenior at Chelsea and Michael Carrick at Man United), both appointed in January 2026, this fixture carries enormous stakes.  Chelsea need points to keep their top-five hopes alive, while United are protecting a seven-point cushion over sixth and pushing to cement a Champions League return after missing European football entirely this season.   Chelsea vs Man United – Betting Odds Below we break down the betting markets, explain...

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