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At 7bet, users can place live bets across football, tennis, cricket and other sports as the action unfolds. Learn more about our in-play betting, a format that lets you respond to live matches in real time with updated odds and expanded market options.
Whether you're on a mobile device during half-time or browsing from a desktop, the experience is built to be smooth, accessible, and secure. Odds adjust throughout the match or event, and key moments such as goals, penalties or momentum shifts are reflected instantly.
Our in-play feature supports both casual users and those with a deeper understanding of match dynamics. With clear layouts and a regulated platform, 7bet aims to make live betting a simple extension of traditional pre-match options.
In-play betting (also referred to as live betting or betting in running) allows you to place wagers after a match or event has started. Markets stay open while the game is underway, and the odds update constantly based on what’s happening on the field, court or track.
You might be watching a football match and see a tactical change that could affect the next goal. With in-play betting, you're not limited to pre-match assumptions. You can react based on real-time events.
Here’s how it works:
Everything happens directly through your browser. There’s no app to install, and the interface is designed to work consistently across platforms.
We offer live betting across a wide range of sports, including football, tennis, basketball, cricket, table tennis, and more. The list of available events changes daily and depends on the global sports schedule. Major leagues and tournaments typically have full coverage, including in-play stats and multiple betting markets.
You’ll also find in-play options for niche and fast-growing categories such as esports betting, darts, snooker, and beach volleyball, with live odds and dynamic markets throughout the events.
You can view the current live sports lineup on the Live Betting page or use filters to find specific events. New matches are added regularly throughout the day, so check back often for the latest options.
Football is one of the most active areas for live betting. From Premier League fixtures to international tournaments, the in-play football section provides a variety of match-specific markets.
Common live football bets include:
Odds adjust quickly as the match evolves. Whether you're reacting to a red card, a substitution or an early goal, you can use the updated market information to make informed decisions.
Visit the football betting page to learn more about upcoming matches, available leagues and the structure of both live and pre-match options.
Tennis lends itself well to live betting because momentum can shift with every point. At 7bet, tennis in-play markets are available across ATP, WTA, and ITF tournaments including Grand Slams, Challenger events and select doubles matches.
Live tennis markets include:
The fast pace of tennis means odds are frequently updated. A single break of serve or a double fault can significantly impact the markets. All in-play tennis betting options are presented clearly with score updates and match status indicators.
If you're interested in more tennis coverage, explore our full tennis betting section.
Cricket’s longer format makes it ideal for extended live betting. Whether it’s a Test match, T20, or ODI, you can find in-play options for batting, bowling and match milestones.
Live cricket betting options include:
Markets remain open for much of the match duration and odds shift based on real-time performances. You can view ball-by-ball updates and place bets between deliveries or overs.
Explore cricket betting for upcoming fixtures and full-format support.
Live betting odds are updated automatically throughout the event. You can view them in decimal or fractional format depending on your personal preference and market shifts are highlighted as they occur.
Each event page shows:
Odds reflect the current match dynamics and are based on data from trusted providers. There’s no need to refresh the page. Prices update in real time, allowing you to stay informed and respond quickly.
Here's a quick overview of some live bet formats supported on 7bet:
| Bet Type | Description |
| Match Result | Outcome based on final score |
| Total Goals/Runs | Combined score over the match |
| Next Scoring Event | Predicts what happens next (goal, run, point) |
| Player-Specific Bets | Outcome involving a single player (e.g. next to score) |
| Interval Markets | Outcome within a time frame (e.g. first 10 minutes) |
| Handicap | Adjusted odds based on starting deficits or advantages |
All live bets are time-sensitive. Availability may vary depending on the match phase and market suspension during key moments.
Here at 7bet, our in-play interface is designed for flexibility, so you can place bets across devices without downloading an app. Whether you’re at home or following a match on your mobile, the live betting tools stay the same.
Key features:
Everything runs via your web browser, with no need for any downloads, app installs or manual updates. If you're logged into your account, all live bets are tracked and stored securely within your betting history.
To support informed betting decisions, live scores are displayed alongside available markets. You can view match status, period information and other indicators without needing a separate tool or app.
For football, tennis and cricket events, real-time score integration helps you stay in sync with the game. While visuals may vary by sport, the same consistent formatting applies across the board.
Live scores are sourced from verified data feeds and include:
You can combine these with our sports odds display to follow both price changes and game flow in a single interface.
Live betting can be engaging, but it’s also important to stay in control. We include several tools to help manage how long you play and how much you spend.
Available tools include:
You can activate or adjust any of these features from within your account area. Information and links to third-party support groups are available on our Responsible Gambling page.
To place live bets here at 7bet, users need a verified account. The sign-up process is straightforward and typically takes a few minutes. You'll be asked to confirm your identity using a valid ID and proof of address, in accordance with UK Gambling Commission guidelines.
Available payment methods:
You can find more information on supported providers and payment timing on our Payments page.
We’ve designed our in-play platform to meet the needs of UK users looking for a stable and responsive environment. Whether it’s pre-match or mid-match, your access to regulated, fair and secure betting remains consistent.
Key advantages include:
The full sportsbook, including live betting markets, is available directly from our homepage.
To start betting in play, log in to your account and navigate to the live betting section. From there, you can browse fixtures, track odds and place your first in-play bet in just a few clicks.
Yes, live betting odds can change rapidly, often within seconds. That’s because they’re updated in real time to reflect what’s happening in the event - like a goal scored, a red card or a shift in momentum. These odds are adjusted automatically, so you don’t need to refresh the page. It’s important to be aware that the odds you see can move between the time you select a bet and when it’s confirmed. If they do change, you’ll be notified before the bet is placed.
Yes, many live betting markets offer cash out options. This allows you to settle your bet early, either to lock in a profit or cut your losses depending on how the event is going. You may be offered a full or partial cash out depending on the market, your stake, and current odds. If cash out is available, you’ll see it clearly on your active bet slip. Please note that cash out availability can change throughout the event and is not guaranteed on every market.
Yes, a brief delay may apply when placing live bets. This delay is usually just a few seconds and allows the system to verify that the event data is accurate and current. It also ensures fair play by preventing bets from being placed after a key moment (like a goal or foul) has already occurred. You’ll usually see a countdown or loading indicator during this time. Once verified, your bet will be either accepted or rejected based on the current odds and market conditions.
7bet offers live betting across a wide range of sports, including football, tennis, basketball, cricket, table tennis and more. The list of available events changes daily and depends on the global sports schedule. Major leagues and tournaments typically have full coverage, including in-play stats and multiple betting markets. You can view the current live sports lineup on the Live Betting page or use filters to find specific events. New matches are added regularly throughout the day, so check back often for the latest options.
Betting is only available to participants aged 18 years and over. Please bet responsibly. BeGambleAware.org